How to Choose a Kia Dealer Near Brownfield, Texas
Search for Kia dealers near Brownfield and you expect a list to rank. Brownfield has no Kia franchise, though, and Lubbock has exactly one.
That franchise is us. The Gene Messer Kia store on 19th Street is now Group 1 Kia Hub City, same address. So the real decision is whether the drive is worth making and what to settle before you leave town.
Keep reading below, then schedule a test drive in Lubbock. Bringing your own numbers to the lot settles this faster than any spec sheet.
Brownfield has no Kia dealer, and Lubbock has exactly one
The nearest Kia franchise to Brownfield is Group 1 Kia Hub City at 6006 19th Street in Lubbock, Kia’s sole franchise in the city. We sell new, used, and certified pre-owned Kia vehicles. Our service, parts, and financing departments are on site.
That changes what “choosing” means. A buyer in a bigger market sorts dealers by rating, price, and reputation. A Brownfield buyer has one Kia dealer to judge, so the useful questions are whether we are worth the miles and how to get the most out of one trip.
The lineup runs from the K4 and K5 sedans through the Seltos, Sportage, Sorento, and Telluride SUVs and the Carnival. It also includes the electric EV3, EV6, EV9, and Niro EV.
Gene Messer Kia and Group 1 Kia Hub City are the same store
Gene Messer Kia is the old name and Group 1 Kia Hub City is the current one. The address did not change: 6006 19th Street, Lubbock. Much of the listing record around the web still carries the old name, so you may see either one.
If a listing says Gene Messer Kia and gives that address, it is us. Nothing was split or sold off. We took the Group 1 name, and Group 1 Automotive is one of the largest automotive retailers in the US and UK.
| Name you may see | Where you may see it | Address |
|---|---|---|
| Gene Messer Kia | Older third-party listings and reviews | 6006 19th Street, Lubbock, Texas |
| Group 1 Kia Hub City | Our own site and current listings | 6006 19th Street, Lubbock, Texas |
What 4.5 stars across 2,045 Google reviews tells a Brownfield buyer
Of those 2,045 Google reviews, 1,659 are five-star, about 81% (Google, as of September 17, 2026). That is a large record for a single store, and it is the first thing to read before you plan a drive.
The rest of the record is just as easy to see.
| Rating | Google reviews | Share of all reviews |
|---|---|---|
| Five stars | 1,659 | About 81% |
| Two to four stars | 196 | About 10% |
| One star | 190 | A little over 9% |
The 190 one-star reviews are public. Open them on our Google listing and read them. A rating tells you the average, and the written reviews tell you whether the complaints are ones you can live with.
Kind staff and a sale without pressure: what our customers describe
The two things our reviewers describe most are kind staff and a sale without pressure. Their words are on Google, with names and dates, and each one is a claim you can check yourself.
| What buyers care about | What our customers report | Who said it |
|---|---|---|
| Staff manner | “everyone on the team, including the GM, was extremely polite, laid back, and professional.” | Jan P., Google, July 2026 |
| A fair deal | “By the end of the visit, I was confident that I was getting a fair deal which had not been my experience with a previous dealership in Dallas.” | Scott H., Google, July 2026 |
| Trade-in | “We got a more than fair trade in for our vehicle” | Brooke R., Google, July 2026 |
Scott H. drove a long way for a K5 GT and compared us to another city’s dealership. That is the comparison a Brownfield buyer is making too.
Shop, value your trade, and get pre-approved before you leave Brownfield
Most of the buying work can be done from your kitchen table. We let you browse new, used, and certified pre-owned Kia inventory online, value a trade, and get a fast pre-approval, then finish at the 19th Street store. Buyers want it that way: 63% said a blend of online and in-dealership steps would be the ideal way to buy, against 28% who wanted an all-online process (Cox Automotive, 2026).
That blend suits a long drive. The steps that need no handshake happen at home. The steps that do, like driving the car and signing, happen once you arrive.
Get pre-approved first. You learn what you can spend before you fall for a trim, and the finance conversation in Lubbock starts with terms you already know. Then pick the exact Kia you want to see, so the trip has a target.
Know what your trade is worth before you drive to Lubbock
Value your trade online before you leave, because the number you carry in is the number you can hold us to. 28.2% of trade-ins in July 2025 carried negative equity, with buyers owing an average of $6,902 above the vehicle’s value (Edmunds, 2025). Finding that out in a showroom is a bad surprise. Finding it out at home gives you time to think.
The trade value also affects your tax bill. Texas charges 6.25% motor vehicle sales tax on the sales price minus any trade-in allowance (Texas Comptroller, 2026). A fair allowance lowers what you pay twice.
Brooke R. wrote in her July 2026 Google review that her trade-in was “more than fair.” Get your own number online first and compare it with what you are offered.
Get the price and every fee in writing on the exact vehicle
Ask for the price and every fee in writing, on the specific vehicle you plan to buy. We show pricing and terms on a specific unit, and a written sheet lets you check each line against the final paperwork.
Know what the lines mean before you read them.
| Line on the sheet | What to ask | Source |
|---|---|---|
| Sales tax | Is it 6.25% of the price minus my trade-in allowance? | Texas Comptroller, 2026 |
| Documentary fee | What is the amount, and is it more than $225? | OCCC, 2024 |
| Vehicle inventory tax | Is it a separate line, and is it negotiable? | Texas Comptroller, 2026 |
| Trade allowance | Does it match the online value I was given? | Your own valuation |
Texas sets no hard dollar cap on a documentary fee. A seller charging more than $225 must file a notification and cost analysis with the Office of Consumer Credit Commissioner (OCCC, 2024). The vehicle inventory tax is a property tax assessed on the dealer, and it is a negotiable item on the sales agreement (Texas Comptroller, 2026).
One Lubbock visit is enough when four things are settled at home
The drive is worth making once four things are done before you leave. Pick the exact vehicle, get the trade valued, get pre-approved, and ask for the price in writing.
| Step | Settle it at home | What it gives you at 19th Street |
|---|---|---|
| Vehicle | Pick one Kia from our online new, used, or certified pre-owned inventory | You ask to see one specific car |
| Trade | Get the online trade valuation | A number to compare with the allowance you are offered |
| Financing | Get a fast online pre-approval | Terms you already know before the finance conversation |
| Price | Ask for the price and every fee in writing | A sheet to check line by line against the final paperwork |
Done that way, the trip is one visit. You arrive to drive the car, check the numbers, and sign. Liz T. wrote in an August 2026 Google review that her purchase from us was “smooth, easy, and surprisingly quick.”
The drive is worth it when the decisions are already made
A Brownfield buyer does not have a dealer to choose, so the choice left is how ready you are when you arrive. Read the Google record, including the 190 one-star reviews. Read what our customers say about kind staff and a sale without pressure. Then do the work from home and make the trip once.
With one Kia dealer on the list, you do not shop dealers. You show up already decided, and that is how a Kia dealer earns the miles.
Frequently asked questions
Is there a Kia dealership in Brownfield, Texas?
No. The nearest Kia franchise is Group 1 Kia Hub City at 6006 19th Street in Lubbock, Kia’s sole franchise in the city. Its former name was Gene Messer Kia.
Which Kia models can I shop in Lubbock?
We carry the K4 and K5 sedans, the Seltos, Sportage, Sorento, and Telluride SUVs, and the Carnival. The electric lineup is the EV3, EV6, EV9, and Niro EV. You can browse all of it online before you drive over.
Does Group 1 Kia Hub City sell certified pre-owned Kias?
Yes. A Kia Certified Pre-Owned vehicle must be less than 6 years old with up to 80,000 miles and pass a 165-point inspection by a Kia factory-trained technician (Kia America, 2026). We stock new, used, and certified pre-owned Kia in one place.
What does the Kia warranty cover, and where is the work done?
Kia lists a 5-year/60,000-mile basic warranty and a 10-year/100,000-mile powertrain warranty on its current models (Kia, 2026). Our service department on 19th Street handles warranty and recall work, along with oil changes and parts.
Do you serve buyers outside Lubbock?
Yes. We serve Lubbock and the South Plains, including the towns around the city. A buyer from outside Lubbock can shop, value a trade, and get pre-approved online before the visit.
Is Group 1 Kia Hub City part of a larger company?
Yes. We are part of Group 1 Automotive. We sell Kia only, so everyone here works with one brand.
Group 1 Kia Hub City moves three decisions online before you drive
A long drive should end in a signature, not a search. At Group 1 Kia Hub City you shop inventory, value your trade, and get pre-approved online, and we show price and terms on a specific vehicle. Then you finish in store with the online steps already done.
Customers notice the difference. In a September 2026 Google review, Stephanie T. wrote: “Had a great buying experience. Chris White was amazing in his customer service and in checking in with me prior to my purchase.” The relationship also continues past the sale. In a July 2026 Google review, Elsa G. wrote: “KIA Lubbock has always been my number one place to go for auto service. I’ve been going there for over 10 years.”
Group 1 Kia Hub City turns the drive from Brownfield into one visit, because your trade value, your pre-approval, and the written price on your exact Kia are settled before you leave. Start with the inventory, then finish at 6006 19th Street.
Group 1 Kia Hub City answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Lubbock showroom, or call (844) 402-3025.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Kia Hub City for complete details regarding current vehicle inventory, pricing, and equipment.
